• PrintMag

Veer on Creativity: Be Fearless

[Ed. note: Once a month, Imprint sponsor Veer will offer tips for creative professionals.]

In our studio, we call it self-editing. That moment when you’re about to share a new idea, but you have second thoughts and keep it to yourself.

Our advice: be fearless. Some of your ideas will fall flat, but others will soar.

A creative team that cares about quality is a critical audience, out of necessity. But a good creative team is also collaborative, and sees new ideas as starting points for conversations. Nobody expects an great idea to arrive fully formed. Anything that sparks discussion has the potential to be reshaped by the group into something that works.