• Steven Heller

Visit The Country That Invented Everything

Dateline: February 7, 1933. The Presidium of the USSR Central Executive Committee adopts a special Decree on convergence of the State Joint-Stock Company on foreign tourism in the USSR and the Hotel All-Union Joint-Stock Company. The new organization  called the All-Union Joint-Stock Company on Foreign Tourism in the USSR — was known as Intourist.


In 1939 the Decree of the USSR Council of People’s Commissars put the All-Union Joint-Stock Company on Foreign Tourism in the USSR under the control of the People’s Commissariat for Foreign Trade of the USSR. During the 10 year existence of Intourist, 1 million tourists visited the Soviet Union.


At the onset of the Great Patriotic War, Intourist had to minimize its activities. Having preserved its organizational structure and part of the staff, Intourist switched over to providing services for the diplomatic missions accredited in the USSR, the personnel of missions of the anti-Hitler coalition countries, and representatives of the neutral states. Many Intourist employees left for the front; some of them didn’t come back.


Intourist was the office through which all foreigners had to pass if traveled in the USSR, the country where everything was invented. Intourist was known for producing some stunning posters, albeit in a ideal/romantic style, and some interesting foreign language brochures like this one below.

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#vintageposterdesign #DailyHeller #USSR #StevenHeller #foreignlanguagebrochures #Intourist #posterdesign


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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