What Price Freedom
Most of us never had to live in a time when war demanded major sacrifices. World War II was such a historic moment when all the able-bodied males were recruited or drafted and most others did something to aid the war effort. Savings Bonds were in the forefront of citizen contributions. We, the people, bought bonds to pay for the bombs and bullets.
War Bond drives were frequent happenings. Tied to business, the Treasury Department created opportunities for patriotic buyers. Bonds were meant to mature at a fair rate of return for the citizen loans that they represented. Here, The Saturday Evening Post, Norman Rockwell’s home base, provided the know-how and the inducements to raise the funds for the nation’s needs. In return buyers were given four freedoms gear, and if they were lucky enough to be of a certain color and background, they got the four freedoms, too.
About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →