• PrintMag

We (Heart) These NYC Shirts From NY Nico’s Latest Challenge

From his personal mission to watch every essential New York film to his Best New York Accent contest, filmmaker Nicolas Heller, aka New York Nico, has been seeking to lift the spirits of Gothamites throughout the pandemic by hosting a series of city-centric challenges.

His latest: The Best New York Shirt challenge, which he is working on alongside Alumni. The goal: Spark New York City pride with design. Designs that “best define New York in 2020” will be selected by a panel of judges, and a public vote will then be held to select the final three, which will be produced for charity.

The fine print: —All designs must be new. (Aka, no Milton Glaser “I <3 New York” riffs.) —The design must work on a white T-shirt, where it will be screenprinted with two colors on one side only. —Artwork dimensions: 14” x 17”. —Active and existing brands may not enter.

Entries are being accepted until 10 a.m. (Eastern) tomorrow, April 29. To submit a design, share it on Instagram and tag @NewYorkNico, @AlumniofNY and use hashtag #BestNYShirt.

In the meantime, here are some of our favorites so far:


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My two submissions for the @newyorknico @alumniofny #bestnyshirt contest. NY pride is wearing your street on your chest and knowing that every other New Yorkers’ street is on there, together with yours. Both are variations of the same idea: to show every single street in the 5 boroughs. First option is at first glance, a bunch of static, but upon closer inspection, it’s a list of every NYC street broken down by borough, filling the entire printable area of the shirt. This will be tricky to print but it’s doable. Detail in frame 2. Second option is a street map with a nod to Kool G Rap. Detail on final frame. ✌🏼

A post shared by Jay Shells ~ Jason Shelowitz (@jayshells_) on Apr 22, 2020 at 12:07pm PDT



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@newyorknico @alumniofny #bestnyshirt . . . . #nyartist

A post shared by Ise (@ise_artwork) on Apr 23, 2020 at 10:53am PDT



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‘Cuz New York is synonymous with Pizza… graphic design by yours truly @iamandyhero🍕 @newyorknico @alumniofny #BESTNYSHIRT

A post shared by Andrew (@iamandyhero) on Apr 26, 2020 at 1:33am PDT



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#bestnyshirt what happens if we win?🤔 Design depicts the 1 in 7 new yorker’s currently affected by Coronavirus

A post shared by O (@pilotowen) on Apr 24, 2020 at 2:39am PDT



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A BAD DAY IN NY IS BETTER THAN A GOOD DAY ANYWHERE ELSE! 🍎🗽🍎🗽🍎🗽🍎🗽🍎 #bestnyshirt @newyorknico

A post shared by Clara Kirkpatrick (@doodle_deli) on Apr 27, 2020 at 3:23pm PDT



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New Yorkers know what’s up 💪 😷🗽. This is my submission for the #bestnyshirt design competition ran by one of our city’s greatest @newyorknico . . . . . . . . . #newyorktough #newyorkers #nyc #nycpride #nyc #newyorknico

A post shared by Anna Williams (@annadwilliams) on Apr 28, 2020 at 10:25am PDT



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Here’s my entry for @newyorknico and @alumniofny #bestnyshirt challenge. New York City has always been stereotypically depicted as “rude” “hustle” and “grind”. But for those who grew up here, or have lived here long enough, we know that its simply not true..(okay cept maybe for the hustle part) New York to me, has always stood for kindness and love. And when shit gets real, NYC pulls it TOGETHER. The colors are a nod to my home borough flag colors(Queens) and the facewear we’ve been wearing on the reg.

A post shared by jeff deng (@thisisjeffd) on Apr 26, 2020 at 4:56pm PDT



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Here’s my submission for the #bestnyshirt contest @newyorknico @alumniofny 🌞

A post shared by Sam Jenkins (@samjenkins666) on Apr 27, 2020 at 3:24pm PDT



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❤️ For The City~ Submissions for #bestNYshirt @newyorknico @alumniofny

A post shared by DAVID CHANG (@chinagram) on Apr 27, 2020 at 5:08pm PDT



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New York (Hot & Fresh) Here is my submission for the #bestnyshirt challenge hosted by @newyorknico and @alumniofny 🤞🏻 – #bestnyshirt #newyorknico #alumniofny #newyork #graphictees #tshirtsdesign #illustration

A post shared by Luispa (@luispeta) on Apr 26, 2020 at 5:06am PDT



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In collaboration with @nickresnicow, we designed a shirt to submit for @newyorknico’s #bestnyshirt contest. We wanted to pay homage and show support to both Chinese restaurants and Asian American communities, during this crisis. Love you, NYC ❤️ @alumniofny

A post shared by Chi Ossé (@yocheeyo) on Apr 28, 2020 at 8:23am PDT



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How do you capture a city that is a melting pot of culture, beliefs, foods, tastes, and dreams? My submission for @newyorknico and @alumniofny #bestnyshirt contest. What a great initiative for all the creatives out there to help our heroes. To better days ahead #nyc✌️❤️😃 #nycstrong

A post shared by Eugene To (@sloetoe) on Apr 26, 2020 at 10:47pm PDT


#COVID19 #NewYorkCity #NicolasHeller

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