• PrintMag

We (Heart) These NYC Shirts From NY Nico’s Latest Challenge

From his personal mission to watch every essential New York film to his Best New York Accent contest, filmmaker Nicolas Heller, aka New York Nico, has been seeking to lift the spirits of Gothamites throughout the pandemic by hosting a series of city-centric challenges.


His latest: The Best New York Shirt challenge, which he is working on alongside Alumni. The goal: Spark New York City pride with design. Designs that “best define New York in 2020” will be selected by a panel of judges, and a public vote will then be held to select the final three, which will be produced for charity.

The fine print: —All designs must be new. (Aka, no Milton Glaser “I <3 New York” riffs.) —The design must work on a white T-shirt, where it will be screenprinted with two colors on one side only. —Artwork dimensions: 14” x 17”. —Active and existing brands may not enter.

Entries are being accepted until 10 a.m. (Eastern) tomorrow, April 29. To submit a design, share it on Instagram and tag @NewYorkNico, @AlumniofNY and use hashtag #BestNYShirt.

In the meantime, here are some of our favorites so far:


#COVID19 #NewYorkCity #NicolasHeller

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