• PrintMag

Weekend Heller: Relief and Rand

How Do You Spell RELIEF? This week it is spelled AIGA/NY as it launches its Design/Relief Teams, which begin collaborations in Red Hook, the Rockaways and South Street Seaport on the one-year anniversary of Hurricane Sandy.

“This designer-led initiative will establish collaborations with various partners-stakeholders,” states a recent release, “who can reflect the diversity of interests in a given community, but not necessarily with one single client in mind. Each Design/Relief team will work collaboratively with their respective sites to develop an implementable design concept that addresses livability, legibility, navigability and vibrancy.”

How it works: “Each team includes one to two graphic designers tasked to identify an opportunity and a way to materialize a meaningful, neighborhood-specific design project, supported by one or two community engagement strategists who will focus on outreach and participation, along with one or two storytellers who will visually document the design process and create visibility for the project through regular blog reports. Each team will work with the community to leverage existing assets and efforts while they contribute to creative placemaking definitions and build a case study to inspire other AIGA chapters across the country to take on similar design-led initiatives.”

Team members include: AIGA/NY Executive Board: Willy Wong, Glen Cummings and Manuel Miranda AIGA/NY Design/Relief Program Director: Laetitia Wolff

Red Hook: Designers Anke Stohlman, Lil’Robin, principal with Alicia Cheng and Sarah Gephart,mgmt., principals Community Outreach Strategists
 Amplifier Project (Jerome Chou, James Andrews and Stephen Zacks) Storyteller
 David Al-Ibrahim, communication designer and writer

Rockaway: Designers Natasha Chandani and Danielle Aubert, Placement Publication, founders Community Outreach Strategist Daniel Latorre, The Wise City, founder Storytellers Carolyn Louth, art director with Rich Tu, illustrator

South Street Seaport: Designer Yeju Choi, NowHere Office, Creative Director Community Outreach Strategists
 Francesca Birks and Josh Treuhaft/ARUP Storytellers Cristian Fleming and Stephanie Lukito, Public Society, infographics designers

+ + + + + + +

When Rand Roamed the Earth MODA (The Museum of Design Atlanta) has opened Paul Rand: Defining Design, an exhibition that will examine the trajectory of Rand’s career in an entirely new way, juxtaposing his iconic designs with discussion of the design principles by which they were informed. In addition, short films, interviews, and examples of Rand’s persuasive writings will further illuminate this legendary designer’s thoughts on the design process.

The exhibition is on from Sunday, October 27, 2013 – Sunday, January 26, 2014 and is curated by Daniel Lewandowski, creator of the website www.Paul-Rand.com.

+ + + + + + +

More Rand, More Modernism Coincident with the MODA exhibition the book dealers Randall Ross and Molly McCombs, Modernism 101, have just released their Paul Rand catalog featuring a slew of reasonably priced Randian artifacts from the Gene Federico collection. You can access a PDF here with all listings and prices.

Competition for Designers Enter the new competition, Print Celebrates Design, which recognizes outstanding design work created for specific events and holidays.

#WeekendHeller #PaulRandMODA #DailyHeller #NewYorkchapterofAIGA #StevenHeller #AIGANY #PaulRandDefiningDesign