• PrintMag

What Comes After C? TD!

By: Steven Heller | November 5, 2008



Just when I got used to the clunky and bulky red “C” logo for Commerce Bank (above), they pulled a bait and switch on me. This past weekend, the red and blue turned into the green of TD (below), which bought Commerce for $7 billion earlier this year. In the snap of a finger (or a switch of a light), all the branches in Manhattan changed the logo and color scheme to dollar green. But in case you were worried how this would affect the celebrity spokespeople, Regis Philbin and Kelly Ripa, they are being kept on, just like free coin counting machines.



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