In Metropolis magazine this month (October 2012) I unpack the conceits and tropes used by presidential candidates’ branding experts to sell their images.
Welcome to the 2012 season of America’s Presidential Candidates Got Talent, the hit show where two competing finalists are judged by a live national audience on how well they perform their respective talents. To win, a candidate must juggle his own fundamental beliefs without revealing something that will offend his base, while strategically attacking his challenger for real or imagined sins.
