• PRINT

What the Impeachment Videos Teach Us About Brands

PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present the latest episode of BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands.”



On the latest episode, “Jump Cut,” hosts Tom Guarriello and Mark Kingsley dissect the videos used by the prosecution and defense during the second impeachment trial of Donald Trump—“a large object lesson in media, in filmic consciousness, the way in which we construct and consume images, the differences between theater and cinema and television and media—all of this, as expressed in two simple videos.”


As the hosts break it all down, they touch upon the meaning of words, our internal editing montage—and, of course, what the videos teach us about brands.

Listen here!



Show Notes

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley

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