When Men Were Commodified
Men have never been as commodified as women, but men have nonetheless been a big consumer market—what Hercule Poirot might call La mode masculine. Men’s fashions have never taken as radical turns as women’s, but they have undergone stylistic shifts over time. This c. 1925 catalog from Galleries Lafayette in Paris shows how the art of male off-the-rack clothing was beautifully illustrated to attain its high ebb as vetement eversmart.
Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen Lupton / Eddie Opara / Paula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.
Draplin image: Leah Nash. Hische: Helena Price. Lupton: Michelle Qureshi. Scher: Ian Roberts.
About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →