• Steven Heller

Where Has All the Paper Gone, Long Time Passing




Green was never my favorite fashion color, but it is a fashionable earth-saving idea. These days, everyone’s on the green bandwagon, but when it comes to what’s truly important, there’s a new tool (eQ Tool) and journal (eQ Journal) from Sappi Fine Paper North America where designers can learn more about greenhouse gas emissions, renewable energy, sustainably-harvested wood, recycled fiber, and other factors behind choosing a sustainable paper.

Sappi worked with IDEO to develop the eQ Tool that allows designers, printers, and other users to obtain a customized product statement that summarizes the environmental benefits of using paper for their print job. Check it out here.

The second issue of eQ Journal (top) on sustainability is now available online and in print. The eQ Journal presents Sappi’s initiatives in sustainability and highlights best practices in this area among the printing, graphic design and publishing fields. The second issue of the eQ Journal includes Sappi’s carbon management strategies; how companies are raising the bar in sustainability; and a snapshot of the new eQ Tool. To request a printed copy of the eQ Journal, contact: sappi@shore.net.


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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