Designed by Rachel Zorel of 7 Layer Studio, Wildly Floral Co. has branding blooming with inspiration. The soft colors play into the effortless and clean effect that the New Jersey-based floral design studio was after. Josi, Wildly's owner, chose her favorite flowers to be included in the identity, which adds a wholesome, personal touch to the branding. I hate to say, I think this visual identity is as fresh as a daisy.
Wildly Floral Co. is a floral design studio located in New Jersey with a strong commitment to featuring locally grown flowers and sustainable practices. Their floral designs evoke the movement of nature while celebrating its immense beauty. The inspiration behind Wildly's new visual identity was the effortless, wild sensibility of their floral arrangements while incorporating a vintage, clean, and feminine feel. Part of the visual identity system is a series of custom illustrations based on Josi's favorite flowers.
Project Credits
Designer and illustrator: Rachel Zorel