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X Marks the Spot

In 1973 I designed two posters (above and bottom top) and the title sequence for an independent film titled “It Happened in Hollywood.” It was not the Richard Dix and Fay Wray, Hollywood version, but a more humorous porn opus produced by Bulo Production (a.k.a. Screw Magazine films) and starring an ingenue, Felicity Split. On premiere night Bulo rented a limo and drove around the block ten times, dropping off different members of the cast and crew each time. It was like something Mel Brooks might have done (and maybe did).

My challenge as the graphic designer on the film was to make a potentially smarmy porno film poster more artful than any other tawdry pulp poster. I can’t say I succeeded in retrospect (I just stumbled upon these after many decades), but compare mine to the other “classic” ones below. You be the judge.



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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