Don’t tell me you don’t like licorice. Even if you insist that you don’t, your mouth will water at the sight of this packaging and identity. Amarelli is an Italian licorice manufacturer—but not just any licorice or any manufacturer. It is a company that understands—indeed, savors—great graphic design. I’m a sucker for its delicious heritage and (not retro!) allure, appetizingly designed by Angelini Design in Rome.
The vintage style can be a cross to bear, but Angelini handles this typography and decoration with such precise nuance that it never falls into the realm of kitsch or anachronism. A big bravissimo for their talents.
.For more on packaging design, check out the book Boxed and Labelled, now on sale at MyDesignShop.com. For more Steven Heller, don’t miss his live DesignCast, “Researching Design History: From a Personal Perspective,” taking place on Wednesday, June 27.