Design Resources: Free Advice for Designers

Stay at the top of your design career path by following type trends, technology news, sustainability design practices, design book reviews, and content straight from Print magazine. These design resources are essential for graphic or web designers. The best part is that these tools are all free and at your disposal when you need them most! Also be sure to check out our online Design Directory for even more free design resources, including listings of graphic design firms, type foundries, illustrators, graphic design schools, paper mills and suppliers, stock image vendors and printing resources.

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

Experiments in Hand-Lettering: A Creative Exploration

Hand-Lettering Experiments – Textures is the latest workshop from HOW Design University and Type Camp. As a fun, creative way to exercise creativity and typography, this workshop will inspire you in your latest type projects. Integrate textures and analog designs into your work today. This workshop is currently in session and is open until...

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

How to Create the Best Digital Portfolio for Graphic Designers

Updating resumes and online portfolios should be a routine we all do, rather it’s quarterly, semi-annually or annually. This reference guide to your abilities will make you stand out to potential employers and clients because it showcases how you translate ideas and convey concepts with your designs. A well-curated sample of designs is the...

11 Essential Tips for Choosing the Best Web Fonts

The number one essential thing to keep in mind when selecting the best web fonts is scalability. Pay attention to when the fonts scale to either a smaller or larger size for different screen sizes that the fonts remain legible. That’s pro-tip number one. However, there are other crucial considerations to keep in mind...