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    • What Brands Make You Tick?

      For that reason, as our dev team works on the new PRINT website behind the scenes, we’ve decided to start releasing some of our brand-new columns and recurring features early—such as The Brandventory, by Jason Tselentis.

    • Jessica Walsh’s Brandventory: The Politics of Brands, and the Value of Human Connection

      Jason Tselentis teaches design at Winthrop University in Rock Hill, SC and has contributed to PRINT since 2014.

    • Future Tech: When Sci-Fi Becomes Real

      What user interface technologies, software and/or hardware from science fiction books, movies or television look promising… or downright awful? “The most obvious innovation that has gained serious ground in what seems like a very short time is the idea of the autonomous, self-driving car, which you can spot in both Total Recall (1990) and Demolition Man (1993). Self-driving automobiles will represent a tremendous leap forward once they reach critical mass. This, of course, assumes a great many things, but consider a world where 32,000 people in the United States didn’t die in 2013 to automobiles.” —Nate Voss | VML . “My hope for science fiction lies in games because that’s where we are the most willing to experiment, especially [as] consumers. Although current attempts are unpractical, the holodeck [from Star Trek the Next Generation] is still the ‘holy grail’ of video games.” —Nathalie Lawhead | AlienMelon . “The series finale of Weeds, and the final season of Parks & Recreation both did a jump to the near future, and they showed it by having everyone using clear phones. I would assume there are companies that will make clear phones just because the future of television says that’s how it will be. I’m not sure I want a phone that allows everyone else in the room to see my screen from the back, do you? I think a Hot Tub Time Machine would be amazing—but I don’­t see anyone introducing one.” —Donovan Beery | Eleven19 Related: James Pannafino explores 6 recent developments that push boundaries and redefine the future of design. “We are in a new wave of Future Shock: The biomedical tech fields are far outreaching the production/entertainment fields.” —Roymieco A. Carter | North Carolina A&T State University “There were a lot of spider robots at CES [consumer electronic show] this year, and I don’t know if you’ve seen the 1984 Tom Selleck classic Runaway but those things are dangerous and we should all be afraid.” —Nate Voss | VML . What sci-fi tech do you want to see? Let us know in the comments. Breakthrough Thinking by Thomas Vogel is a guide to developing effective creative thinking skills, and applying them to challenges in the competitive business environment and an evolving world. #futuretech #JasonTselentis #Printmagazine #scifi

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