Strategy + Process

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

Vintage Goya

"The Disasters of War" by Francisco Goya is arguably as or even more powerful and poignant than any of the other timeless anti-war artworks—which is why their presence on wine bottles raises some questions.