Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Steven Heller talks with Scott Stowell about the new ACLU identity that his firm Open collaborated on developing.
Used to be, the most successful designer was the creative asshole. That's not the case anymore.
The SVA MFA Designer as Author + Entrepreneur program presents VENTURE 17, the annual forum where design entrepreneurs pitch their new wares.
"Abstract," executive produced by Scott Dadich, focuses its camera lenses on eight varied and distinctive designers.
Two creative business experts experts share insights and advice about the state of the economy, the industry and prospects for designers.
This "Localized ACTION Advertising" booklet for the Morgan building materials company demonstrates the direct style of Depression-era advertising.
"The Disasters of War" by Francisco Goya is arguably as or even more powerful and poignant than any of the other timeless anti-war artworks—which is why their presence on wine bottles raises some questions.
"Triumphs and Laments" by William Kentridge is a large-scale 500-meter-long frieze along Rome's urban waterfront.
An upcoming exhibit sheds light on the glamour & exoticism of tourism campaigns that lured Americans to Cuba.