100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work on our SVA 100 Days page.
Madhavi has been hooked on hip-hop ever since she heard it on her father’s iPod at age 11. Today, hip-hop is the most consumed genre of music around the world, and reflects the zeitgeist through rhythm and poetry. For 100 days, Madhavi investigates hip-hop’s themes, impact on culture, brands, and the vernacular. She brings her fascination to life through linguistic exploration, illustrated by vivid 2D pixel animations.