Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Jay Kim specializes in both motion design and brand identity development, and enjoys creating visualizations based on observation, research and data.
Each week, we'll feature a few of our New Visual Artists—15 remarkable up-and-coming artists and creatives under the age of 30. Read about Sean Eidder
Each week, we'll feature a few of our New Visual Artists—15 remarkable up-and-coming artists and creatives under the age of 30. Read about Audrey Jungwon Choe
Designer of the Week Dava Guthmiller is CEO and creative director for Noise 13 Design, an all-women branding firm that's been going strong for 17 years now.
In celebration of the luckiest holiday of the year, explore award-winning designs that leverage the color green in branding, packaging, publications and more.
London-based Designer of the Week Olesia Li specializes in book publishing, editorial design and branding. Have a look at her latest work.
When a repressive regime dies, it leaves behind the graphic artifacts of the state.
"The Disasters of War" by Francisco Goya is arguably as or even more powerful and poignant than any of the other timeless anti-war artworks—which is why their presence on wine bottles raises some questions.
The billion dollar launch of the iPhone was met with petty complaints and indifference, highlighting the need for a Maslowian story-pyramid.