Typography design is a vibrant field in the digital era, with designers creating web fonts, crafting new versions of classics, and delving into everything from hand-drawn type to experimental typography. Printmag experts including Paul Shaw, Steven Heller, and J.J. Sedelmaier provide thoughtful reflections on fonts and typography designers, providing a wealth of inspiration. Interviews reveal the behind-the-scenes artistry of the craft.

When The Old Was New(s)

William M. Patton's Paper and Press Illustrated Monthly provided its audience of printers, binders and affiliated commercial artists a vivid view of the fashionable styles of the day through its editorial and advertising pages.

Steel Yourself For Girder

Girder was among the genre of geometric square serif faces frequently found in advertisements of the 1930s. The specimens here highlight that streamlined, early modernistic style.

My Debt To Herb Lubalin

Without a clue as to what typography entailed, Steven Heller was drawn to how Lubalin used letters & typefaces to create patterns that read as words & headlines.