Why shouldn’t Richard Spencer’s white nationalist movement, now known by the name “alt-right,” have a logo? And why wouldn’t loyal alt-rightist not want to associate with it? Like any follower or fan, a logo signals participation, membership, affinity. This new logo has an affinity with the essence of the alt-right’s racist leanings. Can you see why? Hint: KKK. Another hint: White Aryan Resistance.