What Made Women Happy

According to advertisements of the 1930s and ’40s, women weren’t asking for a lot from men, but every little bit helped—from close shaves to pain relievers—as these few examples make demonstratively clear. This is what the late Carol Wald called “Myth America,” or how Madison Avenue determined what made women happy and seemingly powerful. It all comes down to commerce. Things have not changed a lot, have they?

 

 

 

 


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