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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

Riff and the Beauty of an Unfinished Box

Posted inBranding & Identity Design

Intuit Rethinks Its Brand Architecture with JKR

Posted inBranding & Identity Design

Palm Trees, Sunshine, and a Fresh Look for Tropical Smoothie Cafe

Posted inBranding & Identity Design

Don’t Know the Difference Between Brand Guidelines and a Brand Book? There’s a Branding Dictionary For That

Posted inBranding & Identity Design

ONBOX Crowdsourced 100 Letters Hand-Painted at a Pop-Up for Bar Supernova’s Crafted Identity

Posted inBranding & Identity Design

Gotham Variable and the Art of Evolution

Posted inType Tuesday

Instagram Refreshes Its Look for a New Era

Posted inBranding & Identity Design

They Found the Identity for Calder Gardens

Posted inBranding & Identity Design

What Matters to Mark Nichols

Posted inWhat Matters

Coca-Cola Unveils a New Global Brand Identity

Posted inBranding & Identity Design

Designing 1776: Juan Carlos Pagan’s Commemorative Stamp for America’s 250th Anniversary

Posted inBranding & Identity Design

Bringing Back the Magic to AMC

Posted inconcept

What Brands Are Actually Made Of

Posted inBranding & Identity Design

What Designers Need to Know from the Sustainable Brands Conference 2026

Posted insustainability

Six Cinquième Scribbles a New Future for the Arts Nonprofit 1001 Colors

Posted inBranding & Identity Design

European Wax Center’s New Identity Is Smooth in More Ways Than One

Posted inBranding & Identity Design

The Wellness Industry’s Next Big Trend? Looking Like It Has No Trends at All

Posted inBranding & Identity Design

KFC’s Latest Refresh From JKR Celebrates Its Most Iconic Asset

Posted inBranding & Identity Design

Beyond the Color Gold: Design Army’s Timeless New Look for Gold House

Posted inBranding & Identity Design

How Sister Mary Modernized a 150-Year-Old Beer Brand Without Losing Its Soul

Posted inBranding & Identity Design

Organic Chaos

Posted inBranding & Identity Design

PRINT Book Club: Thursday, July 23 with D.B. Dowd

Posted inBook Club

The Perks of Personality-Driven Branding

Posted inBranding & Identity Design

This Is… Smart Branding (Even If Fans Didn’t Love It at First)

Posted inBranding & Identity Design

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