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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

Organic Chaos

Posted inBranding & Identity Design

PRINT Book Club: Thursday, May 21 with Dora Drimalas

Posted inBook Club

The Perks of Personality-Driven Branding

Posted inBranding & Identity Design

This Is… Smart Branding (Even If Fans Didn’t Love It at First)

Posted inBranding & Identity Design

How Do You Brand a Living Ecosystem? Brazil’s New Amazon Identity Offers an Answer.

Posted inBranding & Identity Design

Etsy’s Refresh Signals a Return to Craft, Creativity, and Connection

Posted inBranding & Identity Design

Brands for a Better World: Three Become One – The Merger of Tuyyo, Nemi, and Todo Verde

Posted inPRINTCast

OFFF x Uncommon: The Future of Creativity Isn’t Artificial; It’s Cultured

Posted inCulturally-Related Design

This Climbing Gym in Portugal Has an Unexpected Brand System Built on Brush Lettering and Collage

Posted inBranding & Identity Design

Walmart’s Private Label Brand Steps Into the Spotlight with a Vibrant Redesign

Posted inBranding & Identity Design

Deepfakes, Fast Food, and the Future of Taste

Posted inAI

Decimal Gives The Creators Coalition on Artificial Intelligence an Optimistic Brand Identity

Posted inBranding & Identity Design

Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard

Posted inPackaging Design

EssentiallySports and the Design Case for Longevity

Posted inBranding & Identity Design

M+C Saatchi Bets on Design in the AI Era

Posted inAI

For All Breeds & Needs (and the Modern Dog Brand Playbook)

Posted inBranding & Identity Design

No Shortcuts, No Six-Pack Illusions: The Working Assembly Introduces Wild Roman

Posted inBranding & Identity Design

Beyond the Logo: How LA28 Turns Branding into a Platform for Culture

Posted inBranding & Identity Design

WMH&I Reimagines Natural Habitat With an Identity Rooted in Connection, Community, and Land

Posted inBranding & Identity Design

Spirituality, Rebranded: Nebula’s New Identity Turns Astrology Into a Full-Scale Guidance System

Posted inBranding & Identity Design

Robot Food Serves Up Some Much-Needed “Japan-ease” for Mizkan’s European Debut

Posted inPackaging Design

Koto Rebrands GoFundMe Around a Simple Truth: Help Adds Up

Posted inBranding & Identity Design

Flow and Overflow: Base Design’s Holistic Vision for Kanal

Posted inBranding & Identity Design

The Drips and the Drabs of the 2026 NWSL Season Kit Drop

Posted inDesign News

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