Branding & Identity Design
Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.
Adidas Fuels Excitement for 2023 Women’s World Cup with Their Release of the Official Match Ball

JOW Plays Up Classic Midcentury Kitchen Imagery to Capture the Joy of Food

Does Rebranding Really Transform Nonprofits?

Ragged Edge’s Identity for Gaia Adds a Welcome Softness to IVF Branding

The Daily Heller: A Master of the German Modern Logo

It’s the Most Nostalgic Time of the Year— A Roundup of the Best Holiday Commercials Ever

This Cigarette Alternative Uses Classic Vintage Aesthetics to Help Smokers Quit

Why Nonprofit Branding is Different from Other Companies— and Why It Matters

Rock On, Spotify! The Marketing Genius of “Wrapped”

Bon Appétit Serves Up a Hot Rebrand for Their Print Magazine

Sage + Sound’s Elegant Branding Stands Out in the Monotony of the Wellness Industry

B.O.B. Spices Up Yoga with Their Zesty Brand Identity for Juicy Yoga

This Accessible Women’s Healthcare Company Gets the Elevated Brand System They Deserve

This Eco-Friendly Marine Craft Takes a Playful, Beachy Approach to Branding

Rebranding is Expensive; Is it Worth It?

Radio isn’t Going Anywhere, and KALW’s Bold Rebrand from COLLINS is Proof

Branding is Expecting; Marketing is Parenting

Fashion Brand Fey Fey Worldwide Makes a Potent Visual Statement Against Blanding

Zaad Farms Celebrates Food and Agriculture with a New Brand Identity

The Visual Identity for Pride Amsterdam 2022 is All About (Gender) Fluidity

Your Behavior Shapes Your Brand, Which Shapes Your Behavior

The One Show Celebrates 50 Years With “What’s Your One?” by Design Army

Design Army Redefines Luxury in Their New Campaign for CityCenterDC
