Author Archives: Christopher Butler

About Christopher Butler

Christopher Butler is the Chief Operating Officer at Newfangled, a writer for PRINT Magazine and the author of The Strategic Web Designer. You can follow him @chrbutler on Twitter.

Don’t Be So Linear

To reach a global audience, Western designers must learn how to wrangle.   Illustration by Andy Martin    In Shaping Things, Bruce Sterling’s manifesto for design in a post-gizmo society, the author points out that technologies “do not abolish one another in clean or comprehensive ways.” If they did, the designer’s job would be far...

Stuck in Idle

Is information overload killing our ability to think?   Illustration by Justin Gabbard    One of my greatest fears is that my last living thought might be of Friends. Not my friends; that would be lovely. I mean the television show Friends. Of all the things that could come to mind in my final...

Your Ego Is a Bad Designer

If I were to ask, I’d bet that most people would anticipate that technical difficulties—such things as programming and server-level configuration—would be the greatest challenge of web development. Those things are certainly difficult, but they are rarely the greatest challenge. This is because the expertise required to do that work—even to understand it—is held...

The Truth About Developing a Content Marketing Strategy

I spend a lot of time creating content, talking about content, and creating content about creating content. So much so that the word content is hard for me to even say without feeling a little weird about it. Say any word enough and it begins to lose meaning. Sometimes I feel as if I’m...

Post-Google Analytics

Months ago, while planning the topics I’d cover in articles through the conclusion of 2011, I had in mind to write something about search. It had been a while—almost two years at that point—since I last wrote anything about search specifically, though I had covered all sorts of things related to search many times...

Future Daydream

Can we conceive of a postscreen world? “People ask me to predict the future, when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict...

Making Sense of the Data, Part 3

Making Sense of the Data, Part 3 This post is Part Three of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco (Part 1 is here and Part 2 is here). I included a variety of slide transitions in my talk, so in some cases below, I’ve...

Making Sense of the Data, Part 2

This post is Part Two (see part 1 here) of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those...

Making Sense of the Data, Part 1

This post is an adaptation of my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those so you don’t miss any details. Do you...

There Is No Box!

We used to joke around the office that our work amounted to an unending cycle; “Another day, another rectangle,” we’d say. And in some ways, that still works. After all, new devices are popping into existence all the time; each one with its own unique, glowing, rectangular screen into which will eventually be squeezed...