Author Archives: Mirko Ilic

About Mirko Ilic

Mirko Ilic is a New York-based graphic designer and illustrator. He co-authored The Design of Dissent, with Milton Glaser, and The Anatomy of Design and Icons of Graphic Design, with Steven Heller. He teaches illustration at the School of Visual Arts.

Dude Looks Like A Lady

Recently in Holland there appeared a series of ads designed by Doom&Dickson for a HEMA’s push-up bra, using this tagline: A push-up bra that gives you 2 cup sizes extra. Modeled by Andrej Pejic. A man. So imagine what it can do for a woman. Andrej Pejic, male model from Bosnia, is from my...

How to Cover a Revolution

Every publication makes a decisive choice about the tone it wants to set when it comes to covering a revolution. One obvious approach over the years is to use edgy, gritty, journalistic photography on the cover to capture the seriousness of the events. But often those images, no matter how hard hitting, pale in...

Mad Man: The Long Strange Tale of Kim Jong-Il's Advertising Career

On Saturday, December 17th 2011, traveling on his train, Kim Jong-il, president of North Korea and star of the advertising world died. Here are some highlights of his advertising career.   If you liked this Check out more of Mirko’s slideshows: These Boots are Made for Walking, Walking Over You: Jackboots over the years Boy “O” Boy:...

These Boots Are Made for Walking, Walking Over You

Since WWI, the image of the Jackboot has been used repeatedly as a symbol of totalitarianism and military aggression, often embellished with a symbol—just so you know who is oppressing whom. Why the sole of the boot (funny choice of words… it must be my English)? Because everything underneath the sole of the boot...

From ? to !, Part 2

After posting “From Question Mark to Exclamation Point: A Visual History,” quite a few of you have sent me more samples which I did not include in my collection. Thank you, especially to Chisholm Larsson Gallery for their continued support in constantly sending us images. Here are a few beautiful samples, and over 70...

Boy "O" Boy

Merchandise such as toys, cups, t-shirts, towels, bed coverings, bags, lunch boxes, pencils and notebooks are financially very important for movies. Therefore the branding of a movie is very important to studios. But not all movies have cute animated characters or a comics hero to fill that role. They must rely on logos created...

Ceci N’est Pas Une Roquette

The first legend about flying females was that of witches—women who made pacts with the devil. They turned brooms, a symbol of servitude and submission, into one of power and flight. To fly, all they needed to do was put the long handle of a broom between their legs. The next flying possibility for...

“Branding” The Movie

Many people assume that branding is a young profession which started in the modern age. But it seems the history of the profession actually began with the discovery of fire. Here are some of the historic facts about branding according to Wikipedia: “The act of marking livestock with fire-heated marks to identify ownership has...

The Spirit of the Stone Type

Before the appearance of the movie poster “Ben Hur” (1959) most three-dimensionally drawn movie titles on posters had simple colors and a bit of shading, influenced by art-deco posters. Even the mastheads of comics like “Superman” (1939) followed that tradition. (Seventy-two years later, the current “Superman” masthead is almost identical to the original one.) But everything...

Stone Type

When MGM was preparing to release the religious epic “Ben Hur” in 1959, they hired Reynold Brown to create an equally epic poster. What could be more monumental than type carved in stone, particularly a stone the size of a mountain? The type “Ben Hur” is a bigger star on the poster than Charlton...