Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.
When dealing with a legacy identity, even the most incremental change can have a dramatic impact and should be heavily considered. See real-world examples of how design firm Chermayeff & Geismar & Haviv has strategically evolved top brands — both subtly and boldly — including one that had a famous mark designed by Saul...
Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).
In this Imprint series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. This article looks at major global organizations, all of which have women as their focus, and how feminine energy is channeled into their identities.