Do you remember Ned Ryerson from Groundhog Day?! Bing! Watch this! Bing! So, now do you remember?! Bing? How can you not? Bing …
Bing!!?
Well, Ned was the insurance guy who said “you can never have too much insurance.” I suppose he’s right. And if you were insured for anything during the early 1900s you’d get a special bonus—flamboyant typography. Just look at these two 1910 examples from the golden age of insurance policy design. Engraved type and image on a page that folded out into a poster-sized array of fine print, with glued-on riders too. This suggests that insurance policies were as robust, graphic design-speaking, as LPs were in the 60s.
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