While flipping through vintage issues of Print, I found two rarities that are not to be forgotten. These advertisements for Penn/Brite Offset paper are joyful examples of graphic style. The first spread (top two) by Ladislav Sutnar is not even found in the Sutnar archives, but represents his latter minimalist color field style so beautifully.
The second spread (bottom two) by Tom Eckersley is rare as well, produced for Penn/Brite and keeps a virtual secret except for the few times it was seen as part of this print campaign.
Both show the lighter side of Mid-Century Modernism and its capacity to draw attention in the context of a graphic design trade journal.
The Handlettering Type Takeover!
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