Tom Geismar (of Chermayeff & Geismar & Haviv) produced this delightful typographic tale as a small booklet in 1956 when he was just 23. It was his degree requirement for Yale’s Graphic Design Department, and so he printed only a few copies by himself.
It was, however, seen by 33-year-old Columbia Records art director Bob Cato, who was guest editing a special issue of Print (Volume X, No 1) in 1957—70 years ago—devoted to “Sources of Inspiration.” He was inspired then, and although this kind of “talking type” is not new, this continues to have a certain joie de vivre from when it was first produced.
Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen Lupton / Eddie Opara / Paula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.