What Designers Won’t Do (Today)

Or would they? In the 1930s, graphic or industrial designers wouldn’t think twice about designing cigarette packages. Now, it is the number one no-no. Anyone with a social conscience would cut off their right (or left depending on their orientation) hand before contributing to the danger of others. But back then, before health facts and warnings, cigarette packs were well-designed by some masters, like Raymond Loewy’s iconic Lucky Strike bullseye.

These are anonymously designed packs from Europe and Russia, showing a range of typographic approaches and color combos before market testing limited both and the market went up in smoke.

cigs 1 cigs 2 cigs 3 cigs 4 cigs 5 cigs 7 cigs 8 cigs 9 cigs

Additional Resource
For more articles by Steven Heller, pick up a copy of the current issue of Print, the Design and Storytelling issue.

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