When Uniformity Was Hip

Whether a beautician, manicurist, cashier, cosmetician, waitress, maid or nurse, the 1930s were a time when women’s uniforms — and so, uniformity — were hip, or at least proscribed and expected. Uniforms were crisp, somewhat sexy and decidedly identifiable. Of course, uniforms are still in vogue as pieces of wearable branding. Some are more elaborate (and better made) than others and certain rules apply to how they’re worn. World War II, with women working in heavy industry, set trends in motion that impact today’s uniforms — depending on where one works, today they are a lot more casual than the selection below. (Here’s a great website devoted to women’s WW II work fashions.)

tom 4 tom 3 tom 2

 

Steven Heller’s Evolution of Design
Learn even more about the history of design and feed your intellectual curiosity with Steven Heller’s Evolution of Design. Covering everything from clip art to monkeys, this new download includes the best of your favorite writer’s columns.

Related Articles:

ADD A COMMENT