The 1920s were, by far, the most rip-roaring decade for graphic design. Art Deco was jazzing up the whole world. The folk in Russia turned Constructive, geometrically speaking. Western Europe dallied with the Surreal thing. And of course, Germany rocked the Bauhaus, but that’s not all it did: this country also had book jackets extremely well covered, as amply evidenced within the contents of The Book Cover in the Weimar Republic, just published.
The book’s sizable 450 pages, with English and German text, are filled with a variety of manifestations of all the above avant-garde design movements. A large variety: in total, there are one thousand striking covers, jackets, and bindings, all handsomely printed. They span from the World War I recovery period of the late ‘teens to the early ‘30s, as Hitler rose to power and the country’s flourishing creative arts became one of his first fatalities. In today’s Amazon-driven environment, with its crowd-sourced reviews and thumbnail-sized graphics, it’s essential that we remember an era when publishing was at its peak and the cover was the book’s most vital marketing tool. And for that, this volume serves an indispensable function.
In assembling Cover/Weimar, editor Jürgen Holstein skillfully selected from his own, vast personal collection. He offers a wide diversity of fascinating approaches to illustration, layout, and typography, from Dadaist George Grosz’s grotesquely spot-on caricatures to the bold Plakatstil graphic treatments of Lucian Bernard. They all serve as point-of-purchase sales tools for an international array of authors like Brecht, Gorky, and Camus as well as Americans such as Faulkner, Twain, and Dos Passos.
For Upton Sinclair’s A Captain of Industry, a powerful Frans Masereel drawing of a top-hatted Capitalist towering amidst a densely packed city beneath a smoke-swirled sky. His body is a greedy mass of bottom-line statistics which strongly evokes cartoonist Saul Steinberg yet clearly predates him. Bauhaus boys Herbert Bayer and László Moholy-Nagy also put in appearances, along with lesser-known and anonymous but still-deserving talents.
There are an assortment of John Heartfield photomontages, including his iconic bleak Chicago factory landscape overlaid with receding red block letters for Sinclair’s The Jungle. And additional covers reveal his surprisingly keen typographic dexterity, which Peter Nils Dorén astutely analyzes, along with New Typography’s Jan Tschichold and other designers, in the most engaging of the book’s enlightening essays, “The Art of Eyecatching: Typography and Lettering on Book Jackets and Covers.” Heartfield’s influence can be seen on others like Moholy-Nagy student Peter Walter Schultz (“Pewas”), whose Sacco and Vanzetti cover [above] replaced the Statue of Liberty’s flame of enlightenment with an electric chair.
George Salter’s works include the subtly interlacing text-and-image Berlin Alexanderplatz design that made him world-famous; the book’s caption helpfully notes that the jacket “was widely imitated and became the most reproduced, copied, and plagiarized book cover in the entire history of German publishing.”
Then there’s Tschichold, whose Otto Neurath-style infographic figures plot out One-Third of Humanity. There’s El Lissitzky, globe-trotting Soviet propagandist, with his hand-lettered catalog cover for Berlin’s monumental First Russian Art Exhibition, which introduced Chagall, Rodchenko, and Tatlin to Western culture. And there’s kids’ book illustrator Walter Trier, whose starkly-lit plaza, kiosk pillar, and long shadows for Emil and the Detective has an inviting innocence, overlaid with the unsettling eeriness of a de Chirico painting.
The book covers are organized and subdivided within categories such as politics and society, literature and authors, and art and artists. The only drawback is that the titles aren’t translated into English. So in instances where multilingualism and caption descriptions are insufficient, you’re left with the evocative images and expressive type treatments to fabricate stories in your own imagination. Just browsing through the pages can easily transport you into a huge bookstore in early 20th Century Berlin, well-stocked with just about every genre of fiction and non-fiction you can imagine.
In retrospect, the atmosphere in 1920s Germany might feel toxically foreboding. But to enjoy the pleasures and glories of the golden age of the region’s visual — and literary — arts, you can blissfully immerse yourself for hours in The Book Cover in the Weimar Republic.
All images copyright © Taschen.
Relive graphic design of the 1900s with 20th Century Design by Tony Seddon, an exploration of the graphic style throughout the decades of the 1900s. Each chapter contains an expansive overview of graphic design in one decade, with information about influences from other areas like politics, architecture, technology, and more. Each chapter also provides profiles of prominent designers, as well as a timeline of graphic design and other relevant fields. Discover even more about design of each decade with a look at the typefaces and color palettes that define each one, and find out how to recreate the look, feel, and style of each of them using modern software with included step-by-step guides.