Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding.
Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a strong message.
10 Inspiring Advertising Designs
These creative advertisements incorporate beautifully blended visual elements to create a potent message.
Zatarain’s Red Bean & Rice Bus Shelter Out-of-Home
Peter Mayer Advertising, New Orleans; www.peteramayer.com: Tony Norman, Josh Mayer (creative directors), Richard Landry (art director), Jamie Davenport, Blake Young (designers), Maureen Bongiovanni (writer); Zatarain’s (client)
Custom Works for Nike
NEENAH—Power of Print Ads
Design Army, Washington, DC; www.designarmy.com: Pum Lefebure (creative director/art director), Jake Lefebure (creative director), Sucha Becky (art director/designer), Bryan Minnich, Laura Berglund (designers), S.W. Smith (writer); Neenah (client)
2013 LaCrosse Boots “Hunt” Campaign
Seal Ideas, Indianapolis; www.sealideas.com: Ben Seal (creative director/writer), Jeff Morris (art director/designer), Harold Lee Miller (photographer); LaCrosse Boots (client)
ESPN posters for 2014 FIFA World Cup
A series of posters created for the 2014 FIFA World Cup Brasil. Client: ESPN | Created by Cristiano Siqueira.
Ram: Eight Cylinders
The Richards Group, Dallas; www.richards.com: Jimmy Bonner (creative director), Rob Baker (creative director/writer), Natalia Fredericks (art director/designer), Jeff Hodgson (writer); Ram (client)
Ram: Find Yourself
The Richards Group, Dallas; www.richards.com: Jimmy Bonner, Rob Baker (creative directors), Mike LaTour (art director), Aaron Johnson, Joel Anderson (designers), Chad Berry (writer); Ram (client)
Schwarzkopf Hair Gel Ad
Sugar Bowl Resort 75th Anniversary Poster
by Brian Miller
“Beyond was all around me. My dream was a dream no longer. I suppose I was here because this was something I had to do. Not just dream about it, but do it. I suppose too I was here to test myself. Not that I had never done it before but this time it was to be a more thorough and lasting examination.” — Richard Proenneke
Sugar Bowl Resort 75th Anniversary. Check out how Brian Miller created the poster here.
Beijing Sports Radio Advertisements
by Ogilvy & Mather, Hong Kong, Simon Handford, Sandy Chan (Executive Creative Directors,) Alvin Lim (Creative Director,)Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung (Art Directors,) Richard Sorensen (CD/Copywriter,) A Thousand Eyes Indonesia (Retoucher,) Tak Chi Lee, Paul Lam, Cao Yu (Account Team.)
Look at the other Beijing Sports Radio ads here.
Designing your own influential advertisements is achievable. For a jumpstart into producing powerful ads, checkout these helpful advertising design resources:
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.
Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way.
In this design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences. From cutting-edge rich-media ads and viral marketing videos, to Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. Beginning with brainstorming and going all the way through final execution, he’ll cover the basics of advertising campaign strategy, design and messaging.
In graphic design, creative thinking skills are undoubtedly important, but oftentimes the importance of critical thinking skills is overlooked. In Nimble by Robin Landa, discover how to develop a creativity that is strategic, and able to cross platforms, industries, or sectors. Find a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. Learn how come up with ideas rich in not just quantity, but quality, as well, and develop a flexible mind ideal for visual communication, digital marketing, or social media.
Typography is much more than just putting type on a page. It is choosing the right font, learning how to create hierarchy within information, making the type legible and readable, directing the typography to suit the appropriate audience and knowing that you have the power to create awesome design.
In this one-week, intensive crash course, typography expert Denise Bosler will show you how to harness the power of typography to tackle any design situation. You’ll begin with the history and basics of typography and letterforms, then move into step-by-step lessons where you’ll design a real-world poster project. You’ll get one-on-one feedback during this week-long project that’ll prepare you for your design future!