Lynda Decker, Author at PRINT Magazine

The Design of Authority: How Design is Used to Control Behavior

Creative Voices

The Wisest Birds Show Up, Not Off

Creative Voices

From Peacocking to Proving: What Legal Marketers Can Learn from B2C

Creative Voices

Why Do All Law Firm Websites Look the Same?

Creative Voices

The Strategic Power of Color

Creative Voices

Branding Law Firms Is Not the Same as Branding Orange Juice

Branding & Identity Design

You Need a Living Brand System (Not Just Another Rebrand)

Creative Voices

Branding as a System, Not a Campaign: Evolving Legal Identities for the Digital Age

Creative Voices

Data Can Blind Us to Design’s True Value

Strategy + Process

The Future for Brands Demands Discovery

Strategy + Process

Exploring the Liminal Space Between Strategy and Design

Creative Voices

The Playbook is Dead: Why Marketing Needs to Break Free of ‘Best Practices’

Strategy + Process

Strategies for Reimagining Legacy Law Firm Brands

Creative Voices

The Art of the RFP

Creative Voices

The Intersection of Sustainability and Corporate Branding in the Legal and Financial Sectors

Strategy + Process

The Power of Storytelling in Financial Services Branding

Creative Voices

Design Can Help Firms Strategically Navigate Uncertain Times

© Decker Design

Strategy + Process

Look Beyond the Screen: The Pixels Aren’t the Problem

Creative Voices

How Design Shapes Brand Narratives

Creative Voices

Design as a Strategic Asset in Branding

Creative Voices

Lessons on Branding from the World’s Most Iconic Cold

Strategy + Process

Strategizing Brand Presence in User Interfaces

Web & Interactive Design

The Power of Storytelling in Law Firm Branding

Creative Voices

In the War for Talent, Brand Could Be Your Secret Weapon

Creative Voices