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Posts by Lynda Decker

The Design of Authority: How Design is Used to Control Behavior

Posted inCreative Voices

The Wisest Birds Show Up, Not Off

Posted inCreative Voices

From Peacocking to Proving: What Legal Marketers Can Learn from B2C

Posted inCreative Voices

Why Do All Law Firm Websites Look the Same?

Posted inCreative Voices

The Strategic Power of Color

Posted inCreative Voices

Branding Law Firms Is Not the Same as Branding Orange Juice

Posted inBranding & Identity Design

You Need a Living Brand System (Not Just Another Rebrand)

Posted inCreative Voices

Branding as a System, Not a Campaign: Evolving Legal Identities for the Digital Age

Posted inCreative Voices

Data Can Blind Us to Design’s True Value

Posted inStrategy + Process

The Future for Brands Demands Discovery

Posted inStrategy + Process

Exploring the Liminal Space Between Strategy and Design

Posted inCreative Voices

The Playbook is Dead: Why Marketing Needs to Break Free of ‘Best Practices’

Posted inStrategy + Process

Strategies for Reimagining Legacy Law Firm Brands

Posted inCreative Voices

The Art of the RFP

Posted inCreative Voices

The Intersection of Sustainability and Corporate Branding in the Legal and Financial Sectors

Posted inStrategy + Process

The Power of Storytelling in Financial Services Branding

Posted inCreative Voices

Design Can Help Firms Strategically Navigate Uncertain Times

© Decker Design
Posted inStrategy + Process

Look Beyond the Screen: The Pixels Aren’t the Problem

Posted inCreative Voices

How Design Shapes Brand Narratives

Posted inCreative Voices

Design as a Strategic Asset in Branding

Posted inCreative Voices

Lessons on Branding from the World’s Most Iconic Cold

Posted inStrategy + Process

Strategizing Brand Presence in User Interfaces

Posted inWeb & Interactive Design

The Power of Storytelling in Law Firm Branding

Posted inCreative Voices

In the War for Talent, Brand Could Be Your Secret Weapon

Posted inCreative Voices

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