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Paul Rand + Steve Jobs


I recall seeing a draft of the text and images prior to printing the limited-run booklet. I was floored by the simplicity and concision of the argument. Rand later told me that had no intention of making a formal presentation other than handing the booklet to Jobs. In fact, Rand waited in his hotel room for Jobs’ response.

Rand talked to me about the logo design in an interview for Design Dialogues (Allworth Press):


Below is a scan of the NeXT logo book (which Jobs loved so much, he reprinted it and gave it out as a keepsake/textbook). The pages are scanned as it appears in an original French-bound copy, although the color gray is not faithful to the original.  Also, here is a 1993 video interview between Jobs and Alan Pottasch about Rand.



Resources Recommended by Imprint

  1. Get Inspired: Color Inspirations

  2. Creative Workshop, filled with 80 Brainstorming Challenges

  3. Get an inside look at logo design from Chermayeff & Geismar

  4. Join Imprint‘s contributor, Fahrenheit 212 for Keep It Simple Stupid: The Art of Designing Ideas

  5. Design TV: Improve your design skills with help from experts in the design industry.

#branding #DailyHeller #StevenHeller

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