• Steven Heller

The Daily Heller: What is the Brand of the Year?

Branding and brand strategizing and brand anything is the primary selling tool of our current system. One brand versus another for dominance, until all sub-brands are devoured by a few mega ones. Daniel Pelavin has a great idea for using branding to rekindle Americans' single most important democratic obligation, voting. He's repurposed the world's best-known branded trademarks with democracy's most ubiquitous active verb: "Vote." Below are some of his rebranded brands, and here is where you can find even more. Earn extra points by identifying the originals (if you identify them all, you get an extra vote—just kidding. I hope).


























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