Smoke and Colors

 

Under the new federal tobacco law, cigarette companies
will no longer be allowed to use words like “light” or “mild” on
packages to promote the big lie that some cigarettes are safer than others. According to the New York Times, however,  in a move that critics say simply skirts the new rules,  Pall Mall will use the color of packaging to accomplish the same goal: “light
colors for light cigarettes.” Perhaps the new, pleasing colors orange, blue and red may also remind the rest of us what color our lungs will turn if lights are lit.

Over at another brand, Marlboro Lights, the nation’s
best-selling brand will be renamed Marlboro Gold,
according to a flier the company recently sent to distributors.
Likewise, Marlboro Ultra Lights will change into Marlboro Silver.
 
And this just in: The Altria Group
Inc. also plans to expand its Marlboro Snus (below) smokeless tobacco nationwide by
the end of March. Snus (pronounced ”snoose”) are teabag-like pouches
that users stick between their cheek and gum. Yet another famous brand, Camel (below bottom), the Joe the plumber of tobacco, has its Snus ‘a smokin’ too.
 
 
 

 

 

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Smoke and Colors

  1. tmaiorana

    All of these efforts seem like the desperate efforts of a changing industry. I’m much more a fan of the way the folks at Ploom are tackling the challenge. (Disclosure, I know them) but that doesn’t change the fact that they are doing some truly groundbreaking work in the smoking space. And they’ve got great design to back it up.
    http://www.ploom.com/products.html

  2. tmaiorana

    All of these efforts seem like the desperate efforts of a changing industry. I’m much more a fan of the way the folks at Ploom are tackling the challenge. (Disclosure, I know them) but that doesn’t change the fact that they are doing some truly groundbreaking work in the smoking space. And they’ve got great design to back it up.
    http://www.ploom.com/products.html

  3. tmaiorana

    All of these efforts seem like the desperate efforts of a changing industry. I’m much more a fan of the way the folks at Ploom are tackling the challenge. (Disclosure, I know them) but that doesn’t change the fact that they are doing some truly groundbreaking work in the smoking space. And they’ve got great design to back it up.
    http://www.ploom.com/products.html

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