Under the new federal tobacco law, cigarette companies
will no longer be allowed to use words like “light” or “mild” on
packages to promote the big lie that some cigarettes are safer than others. According to the New York Times, however, in a move that critics say simply skirts the new rules, Pall Mall will use the color of packaging to accomplish the same goal: “light
colors for light cigarettes.” Perhaps the new, pleasing colors orange, blue and red may also remind the rest of us what color our lungs will turn if lights are lit.
best-selling brand will be renamed Marlboro Gold,
according to a flier the company recently sent to distributors.
Likewise, Marlboro Ultra Lights will change into Marlboro Silver.
Inc. also plans to expand its Marlboro Snus (below) smokeless tobacco nationwide by
the end of March. Snus (pronounced ”snoose”) are teabag-like pouches
that users stick between their cheek and gum. Yet another famous brand, Camel (below bottom), the Joe the plumber of tobacco, has its Snus ‘a smokin’ too.