Smoke and Colors

Posted inThe Daily Heller

Under the new federal tobacco law, cigarette companieswill no longer be allowed to use words like “light” or “mild” onpackages to promote the big lie that some cigarettes are safer than others. According to the New York Times, however, in a move that critics say simply skirts the new rules, Pall Mall will use the color of packaging to accomplish the same goal: “lightcolors for light cigarettes.” Perhaps the new, pleasing colors orange, blue and red may also remind the rest of us what color our lungs will turn if lights are lit.

Over at another brand, Marlboro Lights, the nation’sbest-selling brand will be renamed Marlboro Gold,according to a flier the company recently sent to distributors.Likewise, Marlboro Ultra Lights will change into Marlboro Silver.

And this just in: The Altria GroupInc. also plans to expand its Marlboro Snus (below) smokeless tobacco nationwide bythe end of March. Snus (pronounced ”snoose”) are teabag-like pouchesthat users stick between their cheek and gum. Yet another famous brand, Camel (below bottom), the Joe the plumber of tobacco, has its Snus ‘a smokin’ too.

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →