Design Books

How do visionary designers like Chip Kidd, Rodrigo Corral, and Barbara deWilde create such consistently memorable book jackets? A great book cover design showcases a designer’s ability to refine an idea to its essential visual expression, and Imprint surveys the best of jacket design in the genres of fiction, non-fiction, and experimental work, revealing the strategies top designers use to tell a story with images and type.

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Usefulness Be Darned!

Steven Heller talks with Steven M. Johnson about his new book "Patent Depending"—a collection of satirical inventions.

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15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

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Picturing Famous Comics Artists and Animators, at Ease

Explore portraits and interviews of cartoonists, comics artists, animators and more, all from Michael Dooley and photographer Greg Preston, who is currently seeking to fund a new volume of his book, The Artist Within.