Seeing Red with Krasnaia Niva

The lads at Productive Arts have a incredible run of Krasnaia Niva (Red Field), an illustrated newsprint journal published weekly by Izvestiia from its beginning in 1923 through 1929 and in 36 issues from 1930 through its end in 1931.

Screen Shot 2013-05-01 at 8.42.54 AM In these years the color covers were mostly designed for the magazine by the masters of Productivist and Constructivist design, Stenberg Brothers, Shevchenko, Kulagina, Efimov, Pinus, Pimenov, Deineka, Deni, Kustodiev, Strakhov, Sarian and other prominent artists.

The magazine offered literature and poetry as well as reviews of exhibitions and theater performances and discussed social and political issues. Commercial advertisements on the back covers included those for Mosselprom, Rezinotrest, Hammer Pencils and the cinema.

The group offered by Productive Arts is a near complete run of individual issues for the five years of 1927-31. One lucky collector will get them, but for now here is a sampling of some startling covers.

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For more Steven Heller, check out Citizen Designer: Perspectives on Design Responsibility, one of the many Heller titles available at MyDesignShop.com.

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