Vintage Fonts: 35 Adverts From the Past

Before there was Typekit, before there was Fonts.com, DaFont or Google Fonts, designers had to share their typefaces the old-fashioned way—via print advertisements. In Print magazine’s 75 years of publishing, we’ve seen some great adverts, some funny, some dry and some, well, strange. We dug deep into the archives to find our favorite type-vertisements. Some you might recognize, others, not so much.


The 1950s

VintageFont_1958_JAN-FEB_6

1958

VintageFont_1958_MAY-JUN_3

1958

VintageFont_1958_MAY-JUN_4

1958

VintageFont_1958_MAY-JUN

1958

VintageFont_1958_NOV-DEC_2

1958

VintageFont_1958_NOV-DEC

1958

VintageFont_1958_SEPT-OCT_2

1958

VintageFont_1958_SEPT-OCT_5

1958

 

The 1960s

VintageFont_1960_JUL-AUG_2

1960

VintageFont_1960_MAR-APR_2

1960

VintageFont_1960_MAR-APR

1960

VintageFont_1961_JAN-FEB_2

1961

VintageFont_1961_JAN-FEB

1961

VintageFont_1961_NOV-DEC

1961

VintageFont_1961_SEPT-OCT

1961

VintageFont_1961Z-NOV-DEC

1961

VintageFont_1965_MAR-APR

1965

VintageFont_1965_MAR-APR_2

1965

The 1970s

VintageFont_1970_JUL-AUG

1970

VintageFont_1970_NOV-DEC

1970

VintageFont_1970_NOV-DEC_3

1970

VintageFont_1974_SEPT-OCT_2

1974

VintageFont_1974_SEPT-OCT

1974

VintageFont_1976_MAR-APR

1976

VintageFont_1978_JAN-FEB

1978

The 1980s

VintageFont_1980_JAN-FEB copy

1980

VintageFont_1980_NOV-DEC

1980

VintageFont_1980_SEPT-OCT

1980

VintageFont_1983_MAR-APR

1983

VintageFont_1983_MAY-JUN_2

1983

VintageFont_1983_MAY-JUN

1983

The 1990s

VintageFont_1990_MAY-JUN

1990

VintageFont_1992_NOV-DEC

1992

VintageFont_1993_JAN-FEB

1993

VintageFont_1996_MAR-APR

1996

The 2000s

VintageFont_2002

2002

VintageFont_2006_MAR-APR

2006

 


All too often, typeface designs, typographic designs and handlettering get overlooked in competitions—which is why Print developed a competition that gives the artforms their full due and recognizes the best designers in each category. Enter Print’s Typography & Lettering Awards today.

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