In the world of advertising, the acronym OOH stands for “Out Of Home.” It’s what it sounds like, exactly, i.e., advertisements that are outside of your home. Think billboards, public transit, kiosks, etc. These ads are everywhere, and you probably see so many in one day that you often don’t even realize when an ad is an ad.
However, what we’ve never heard of in the advertising world is something by the acronym “IHA,” which stands for “In-Home Advertising,” according to Pabst Blue Ribbon, that is. And, interestingly, our homes were truly the only place we could avoid ads (once we’re logged off the internet or entertaining ourselves to death via the television).
Until now, that is. The distinguished yet understated lager has just released a campaign that will pay you to put an advertisement in your home. All you have to do is pick an ad—think shower curtain, toilet paper, banana sticker, cutting board, sleep mask, etc.—and complete the form to enter. Put the ad in your home, post proof of its existence, and boom, you’ll get paid.
Callen, an Austin, Texas-based agency, created the ads which evoke the same sense of nostalgic merriment that cracking open a cold PBR effuses. Of course, there’s nothing extraordinary about the ads themselves, but that’s precisely the point; what makes these advertisements unique is the distinctness of them being inside your space, whether it be your home, dorm room, or your parent’s basement.
So, while we love this idea for a brand like PBR because it works so seamlessly with their demographic, we’re not quite sure other brands could pull this stunt off so flawlessly. But, I guess that’s why we have KFC.