Disrupting the Job Hunt, One Zoom at a Time

Posted inAdvertising
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With her marketing and branding master’s from the City College of New York in hand, Diana Arutyunyan is embarking on a new design challenge during the pandemic: her career.

As she says, “Given the current climate of cut-throat job hunting (especially in the ad world), I have decided to do something out of the ordinary—some would call it being bold, some would call it desperate, but I’ll let you be the judge of that.”

Arutyunyan’s strategy: She drops by the agencies where she would love to work and posts a custom “For Hire” ad on the wall. She then takes a photo of it, posts it on LinkedIn and tags the agency—telling them that she’ll be on Zoom every day from 11 a.m.–4 p.m. waiting (and hoping) to be interviewed.

As she notes, the experiment is causing her to explore how prospective employees have adapted to job hunting during a pandemic—and how technology can be further utilized in job searches beyond the traditional ins and outs.

“With this project, I want to inspire others to drop their egos, take risks and to push the boundaries of thought and set norms,” she says. “When we think of job hunting, we think it’s a tedious and boring process that doesn’t deserve any creative thought. … Why not have some fun with it?

“With this pandemic came great change, and what better time to remind others that technology is always available for them to adapt to any circumstance, and that all it takes is a different angle.”

Want to hire her? You know where to find her.

We’ll follow up to let you know where she lands.