Print has been acquired by an independent group of collaborators—Deb Aldrich, Laura Des Enfants, Jessica Deseo, Andrew Gibbs, Steven Heller and Debbie Millman—and soon enough, we’ll be back in full force with an all-new look, all-new content and a fresh outlook for the future! In the meantime, we’re looking back at some of our most popular pieces online. Enjoy.
So far, we’ve tracked the visual evolution of vintage printer and graphic design ads in Print magazine through the ’50s and the amazing ’60s. Here, we bring you the final* installment in our series: The ’70s.
(*Unless we should do the ’80s … but sometimes that seems like a door best left closed.)
Advertising Design and Typography by Alex W. White offers a comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.