“An idea can turn to dust or magic, depending on the talent that rubs against it.” —Bill Bernbach
“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” —David Ogilvy
“Any fool can make soap. It takes a clever man to sell it.” —Thomas J. Barratt
They sold soap. They sold Rolls Royces. They sold everything in between. People like Bernbach, Ogilvy and Barratt were the original geniuses of their field, and their output revolutionized the business of advertising.
But, while they’re considered legends now, they weren’t back then—they were just creatives doing fantastic work.
And that’s what it’s all about.
Meet the Legends in Advertising Awards.
For decades, Print magazine has been selecting and honoring the best of the best in the graphic design world through our venerated Regional Design Annual competition. While the RDA has always featured brilliant advertising work, after nearly 75 years in publication, we’ve decided it’s finally high time to give the ad world—which has long held its place as one of the most visually stunning and exciting arenas of design and media—its own dedicated spotlight.
The LIAAs are open to established firms as well as students, startups and up-and-coming designers. Categories include print ads and beyond—campaigns across an array of mediums and digital spaces, including TV and radio.
Why should you or your firm enter?
Recognition + Exclusive Coverage.Top winners will be showcased and honored in a special dedicated issue of Print magazine. All winners will be spotlighted on printmag.com.
Exposure.Print is read by tens of thousands of creative professionals, and is the industry’s most respected publication about the intersection of design and visual culture. Our contributors and sources are the top names in their fields, and the magazine is consistently distinguished for writing and design, having received five National Magazine Awards for General Excellence, the publishing industry’s highest honor.
Brilliant Industry Judges.This year’s Legends in Advertising Awards will be judged by two masters of the craft:* Jon Wyville, Executive Creative Director, Leo Burnett* Matt Eastwood, Chief Creative Officer, DDB New York
The Company of Legends.As advertising guru Mary Wells Lawrence said, “Of course I’m a legend. But it’s not because of any great gift I have. It’s because I’m a risk-taker.”
Are you the next advertising legend?
Enter Print’s Legends in Advertising Awards today and find out.
Additional Resources:
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Don’t miss the latest issues of Print. Print Magazine’s June 2014 Issue is the Innovation & Entrepreneur Issue. In this issue, we take a look at how the entrepreneur shift has paved the way for a new chapter in social innovation design and delve into what being a design entrepreneur really means. Plus get insight into what it takes to break into the world of illustration.
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If you’d like to know more about designing digital advertising, consider the Designing Digital Advertising OnDemand Design Tutorial with Kam Diba. Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences.