Lessons from a Black Professional’s Journey Through Corporate America

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Miss the PRINT Book Club with Kevin Bethune? Watch on demand as author Kevin Bethune digs into his new book covering the power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

Design offers so much more than an aesthetically pleasing logo, banner, or beautification add-on after the heavy lifting has been accomplished. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving and how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork.

In the process, he describes his journey as a Black professional in corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, showing how design can transform both individual lives and organizations.

In Bethune’s account, diversity, equity, and inclusion emerge as recurring themes. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other,” as well as for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership: leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.

Design in harmony with other disciplines can be incredibly powerful, and multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this to life.

RSVP for our next Book Club on June 22 at 4 PM EST to learn all about Bethune’s refreshing story and mission.

Don’t yet own this book? Order your copy now and support small bookshops.