Thursday, November 30 at 4 pm ET
For PRINT’s next livestream Book Club, Mark Kingsley will be in conversation with Debbie Millman and Steven Heller about his new book, Universal Principles of Branding. Register for our livestream and buy the book, here.
In Universal Principles of Branding, author Mark Kingsley deftly deconstructs the discipline of branding with intelligence, candor and a much-needed, remarkably original voice. In doing so, Kingsley has accomplished the impossible: he has created a book that finally—at long last—provides a confident, crystal clear, no-holes barred overview of what it really takes to create, define, build and deliver a brand.Debbie Millman
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Features diverse principles such as:
- Social Responsibility
- World Building
- Rituals and routine
And stay tuned for information about the final PRINT Book Club of 2023, coming up on December 12!