Studio Culture Now: A Guide to Surviving—and Maybe Even Thriving—in an Era of Striving

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Eleven years ago, Studio Culture: The Secret Life of the Graphic Design Studio launched, putting Unit Editions on the map.

Now, the publisher has returned to its roots with a follow-up: Studio Culture Now.

Unit Editions has long been known for its rich production standards and thoughtful output. As we detailed when the press announced it was working on a follow-up, the original volume balanced impeccable design with distinct depth; the subjects featured throughout were candid in a manner that is often safely ensconced away beyond PR walls.

We’re happy to report that this follow-up retains the elements of what made the first edition so great. Dubbed “the essential guide to setting up, running and developing a design studio,” the book is rife with “advice and guidance for designers working in a world of rapid change.” (Timely, yes.)

Like the original, the conversations throughout are in-depth and real, painting an honest portrait of the highs and lows of owning and operating a studio.

As Unit Editions breaks it down, “The interviews form a blueprint for anyone planning a studio practice, or anyone struggling with maintaining one. Mostly conducted in the past few months, the interviews also reveal how studios are adapting to the changes brought about by the coronavirus pandemic. Topics covered include remote working, getting jobs and working with clients, balancing creativity with profitability, accounting, hiring, self-promotion, wellbeing and much more.”

The featured studios include Champions Design, Civilization, Google Design, Hey Studio, Morcos Key, ps.2, and 24 more. Clocking in at nearly 500 pages, the book also features advice from Sophie Thomas (Thomas.Matthews) on sustainability, copyright intel from artist Eric Schrijver, and guidance from It’s Nice That’s Matt Alagiah on how to get projects featured in the design press. (Hey, give it a look, and then send your projects our way to check out.)

Edited by Mark Sinclair and featuring an intro by Adrian Shaughnessy and design by Julia of, the book is essential intel for anyone running a studio or thinking of launching one—especially in this most perplexing pandemic age.

Here’s a peek at some of the interiors. Grab a copy here.