BrandBox: The Strikingly Relevant Traditional Japanese Practice of Sashiko

An all-new PRINT initiative—the PRINT Podcast Studio—will be launching on the site soon, featuring cutting-edge podcasts we love.

In the meantime, we’re giving a sneak-peek of some of the shows we intend to spotlight. First up: BrandBox, by Tom Guarriello & Mark Kingsley, “a (playful and thoughtful) podcast on the strategies and effects of brands.”

In this episode, the show’s fourth, the duo explores what the traditional Japanese practice of “sashiko” reveals about our relationship to products and time.

Show notes:

• Could the art of ‘sashiko’ help to mend our frayed world?

• History of Sashiko

• Alan Watts on Japanese Aesthetics

• Kintsugi: The Centuries-Old Art of Repairing Broken Pottery with Gold

• Erving Goffman—The Presentation of Self in Everyday Life (pdf)

• The King Arthur Flour Company's New Logo

• Oliver Cabell Premium Shoe Whitener

• Amsterdam Design Manifesto—2019 (pdf)

• Jean-Francois Lyotard—The Sublime and the Avant-Garde, Artforum, 1984 (Behind Paywall)

• Barnett Newman

• Tejo Remy—You Can't Lay Down Your Memory

• Chest of Drawers—1991

• Dr. Mihai Nadin, Interview: The Civilization of Illiteracy

• Kip Hanrahan—Real Time And Beautiful Scars

• Warren Zevon—Run Straight Down.

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley