When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.
Check in every Friday for five of the finest pieces of pack from the week that was.
1. Rooster Beer
“Rooster Beer wanted a visual identity and branding that matched their approach to brewing and product lineup. Rice Creative gave the brand a color palette based on [its Vietnamese] national identity, a strikingly bold combination of yellow and red. The typography is strong, utilitarian, and can be read easily on a large roadside poster and used digitally.”
—Rudy Sanchez
Read more here.
2. Behave
“To achieve Behave’s visual look and packaging, Mayssa Chehata developed it alongside food specialists Gander. … Gander uses eye-searing blocks of neon colors to evoke feelings of nostalgia for childhood candy. Bold typography serves as the only embellishment over the neon panels, save for a giant gummy bear. The wordmark is also crossed out, a call to defying convention and guilt.”
—Rudy Sanchez
Read more here.
3. Olkom
“The redesign for Olkom sunflower spread harkens to imagery of the countryside, and natural ingredients. The inviting blues used through the package allow the elaborate patterned shapes their hero moment.”
—Shawn Binder
Read more here.
4. Champ
“Despite it being the year 2020, the general public still finds buying condoms a bit embarrassing. Thankfully, these condoms have a distinctive ’20s feel, back when people courted. The 20s-themed font with gold embellishments makes this condom and lube brand feel elevated and a bit comical, taking away the seriousness that tends to come with buying condoms.”
—Shawn Binder
Read more here.
5. Gullmunn Spritfabrikk
“Apothecary, once a secret career path for women who ordinarily wouldn’t be allowed to learn a trade, is tapped as an influence for the bottle, label typography and design. The foot label gets hot-foiled, and the overall design of the bottle feels classically timeless; there's a strong bar presence that is sure to draw the unacquainted’s eye. The shape and silkscreened art on the bottle also invite the consumer to repurpose it, because you know it’s the kind of vessel for some freshly-picked wildflowers.”
—Rudy Sanchez
Read more here.
